Her million dollar smile lights up the room when this super-connector walks in with confidence and authority.
Janie Flores, founder and president of Buena Vida Media is on a mission to harness the power of the media to catapult her clients to success. She loves creating opportunities to make her clients shine across all media platforms, while strategically connecting and positioning them to reach their goals. “I love to see people succeed, and know I was a catalyst in helping them achieve their dreams.”
From an early age this natural born leader and encourager has vested herself in the people and communities around her. She was the youngest commissioner appointed to the housing authority and served as vice president of the board for the first community health center in her hometown in southeastern Wisconsin; she opened the first multi-million dollar producing location in Chicago’s O’Hare airport for a multinational retail chain, hiring and training the first Hispanic store managers for the company in the Chicagoland area.
Janie’s involvement in the community has continued throughout the years as she mentors Millennials and Gen Z’s, advises entrepreneurs and startups, empowers women and strategically connects people with one another. Sharing her time generously has made her a trusted and sought after advisor for people facing obstacles in advancing and breaking through career and business life. Her commitment to provide a platform highlighting the positive contributions made by the multicultural community in the United States led her to produce television programs, radio programs and podcast shows like Miami Al Maximo and Janie Flores Live.
Janie has received the Award for Excellence – Galapagos Islands (Premio a la Excelencia – Galapagos Islands, Secretary of Foreign Affairs, Ecuador), the Auto Focus Advocacy in Media Award, VJ Media Woman of Impact, Dama de Lincoln Motor Company, named one of 44 Outstanding Latino Businesswomen and Influencers 2017 – La Diaspora Digital Magazine, among other awards and recognitions. “I am very grateful for every award and recognition, and I receive them in honor of the Dreamers who step out in faith every day determined to give their very best to their families, communities and this country.” She deems her greatest accomplishment as an entrepreneur to be the loyalty, gratitude and long lasting relationships she has developed along the way. “Let gratitude and loyalty be your finest adornments.”
I am very grateful for every award and recognition, and I receive them in honor of the Dreamers who step out in faith every day determined to give their very best to their families, communities and this country.
Janie never forgets her humble beginnings as her parents crossed the border from her native Mexico over forty five years ago seeking a better future for the young family. Despite economic hardship, family tragedies and undocumented status, there was always laughter in her home and to this day when the family comes together from different parts of the country, the laughter rings loud. “My father worked as a welder in an iron foundry and my mother stretched the budget for a family of seven by cleaning houses, selling tacos and shopping at second hand stores, all while both studied at night to serve in church ministry. Our family motto is my mother’s favorite bible verse, ‘I can do all things through Christ who strengthens me,’ Philippians 4:13.”
Books were always present in her home and many nights she would observe her father or mother deep in study as they pursued their degrees in biblical studies. Some of her most treasured possessions are her fa
ther’s weathered tomes of Systematic Theology and Biblical Commentary filled with his annotations which he passed on to her when she enrolled in a bible institute, eventually graduating Magna Cum Laude.
Her parents always encouraged her to achieve and being undocumented was no excuse for lowering her standards. Her parents instilled a sense of purpose, integrity and destiny that have served as the bedrock of her life through personal difficulties, wrong turns and obstacles to overcome for this wife, mother and grandmother. “My parents have been the greatest example of sacrifice and persistence. Along the way I also had great mentors who saw and nurtured my potential and opened doors of opportunity for me. That is why I am so passionate about doing that for others. I know that as I sow in others I will reap a reward.”
A layoff in 2004 led her to reassess her career path and she took the plunge into a completely different industry when she started working with the local Univision television station in Chicago. A year later she was promoted to the national TeleFutura Network division in Miami where she immediately fell in love with the city and its people.
“Miami was a homecoming experience for me as a Latina! It reawakened my entrepreneurial spiritual—the Latino community was vibrant and engaged, and while there was a certain amount of trepidation moving from my Chicago comfort zone, I couldn’t help but feel the indefatigable spirit of my mother—selling her tacos door-to-door, never flinching but only doing what was best for her family.”
After a seven-year stint with Univision, Janie decided it was time to strike out on her own and she had a mega church client even before she launched her company, Buena Vida Media, overseeing the expansion and overhaul of radio, television, social media, publishing, branding and corporate communications for the organization. Today she handles a diverse group of clients, many who have been with her since the beginning. “I cannot express my gratitude enough to those businesses and organizations that believed in me and have walked alongside of me since the beginning. “ She has also embraced social media and the digital world, understanding that the future for businesses lies in managing and leveraging these platforms for growth and success. She launched Social Media University at the Expolit Conference five years ago in partnership with Hispanicize Wire focused on training Latin American leaders to effectively manage digital platforms to influence and increase their outreach.
Onward and upward, the enterprising Janie flourished. She blended traditional media positioning with the advent of social media. Buena Vida Media, the super-connector, was, and is, in full flight! To be noted, Janie just received the Quiet Storm Award in Media from the Women’s Power Caucus in June of 2018.